“Good digital customer service is critical to our business as a modern, efficient, service oriented business with a strong reliance on flexible and remote digital technology, so it’s imperative we have the tools in place to support that.” Mathew Long, MD of BeMoto
Motorcycle specialist insurance brand, BeMoto, has today announced it is has enlisted software firm, Lokulus, to supercharge its customer experience, by using tailored technology to ensure it maintains its reputation for excellent customer service as the business celebrates its fifth birthday and enters a new chapter of growth.
With nearly three-quarters (73%) of UK consumers feeling that the customer experience for insurance products has stood still for the last five years according to FintechOS, BeMoto is hoping to buck that trend.
Using Lokulus’s recently launched SME product, Pulse, BeMoto is able to deliver a personalised customer experience, simplify customer service using integration and automation and give its teams the power to take action where and when it’s needed.
Pulse has been integrated into the business’s existing backend systems, automating key processes, such as Renewals and further enhance the post sale validation using its workflow engine and AI bots.
The initial focus will be to create systems and processes using AI technology to get quicker response times and remove potential human error, which will help free up the BeMoto team’s time to deal with more technical enquiries, as well as creating greater audit capabilities. The close partnership between Lokulus and BeMoto will see a continuous change programme which will aid both parties in service improvement and features to market targeted at the insurance sector.
A fully cloud-based insurance broker specialising in products and services designed for motorcyclists, BeMoto was launched in 2016 by Mathew Long, Ben Blake and Nick Fenton following careers working for well known brands, such as BGL Group, Sainsbury’s Bank, Deloitte and AVIVA.
Having worked with Lokulus in previous roles, Mathew Long, Managing Director, was keen to get the team involved when the time was right to create a customer experience solution tailored to the needs of the business, its team and its customers.
Talking about the announcement, Mathew said: “Good digital customer service is critical to our business as a modern, efficient, service oriented business with a strong reliance on flexible and remote digital technology, so it’s imperative we have the tools in place to support that. Having worked with Lokulus previously, we needed their creative and problem-solving approach to providing the software to help our team provide the very best in customer service and use automation to ease their load, so they can spend their time adding value to other areas of the business.
Mark Chamberlain, Chief Evangelist at Lokulus, added:
“BeMoto operates in a niche market where the motorcycle community is extremely active in person and online, so getting customer experience right is a top priority. It’s been a pleasure working with the team to understand their aims and objectives and mapping out how the customer journey will evolve as we work together and we’re looking forward to supporting the business in its next chapter.”
As BeMoto speeds towards its sixth year, the business has recently moved into much larger premises in central Peterborough and has ambitious growth plans for its next chapter.
Mathew Long added: “Following healthy growth in our first five years, the business has invested heavily into making the next five years as future-proof as possible in terms of our infrastructure and IT systems, such as working with firms like Lokulus. I really believe that in terms of the motorcycle insurance industry, as a young start-up with modern thinking and infrastructure, BeMoto is uniquely positioned with advanced software systems that are geared at delivering the best possible customer service and efficiency.”
Lokulus is a technology business with a 20-year heritage. It works with organisations of every size to empower their customer service teams to create the best customer experiences. Its software enables companies to personalise their customer interactions to ensure their customers feel remembered, heard and understood.
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