personalisation Dear ᐸInsert Nameᐳ from ᐸInsert Company Nameᐳ "Personalisation as an approach is becoming increasingly anticipative. (…) Relevance and cut-through are becoming the drivers of purchase decisions and the cornerstone of a great Customer Experience" (CX) (KPMG).Personalisation is
Customer Journey Omnichannel vs. Multichannel: What is The Difference? Knowing the critical difference between a multichannel and an omnichannel approach can you structure your customer strategy and gain the best value out of your communication channels across your customer
